AI Black Friday Campaign Planning Guide
Black Friday isn’t a weekend anymore—it’s a month-long gauntlet. Brands that wing it burn out their lists and discount profits away. AI planning helps you map offers, scripts, and operations weeks in advance so execution feels calm. Here’s the framework we run for SaaS, ecommerce, and course launches.
Why Black Friday needs a real strategy
Customers are inundated with offers. Without a narrative, your promo blends in. Strategy starts with goals (inventory clearout vs. LTV boost) and constraints (ad budget, creative resources). AI can model revenue scenarios so you know whether to push bundles, tiered discounts, or exclusive bonuses.
AI for offer ideas and positioning
Feed AI your product catalog, margins, and historical promos. Ask for creative bundles, payment plans, or surprise-and-delight add-ons. Use the Blog Post Generator to craft sales pages for each offer while the Facebook Ad Copy Generator produces ad angles fast.
- VIP pre-sale (early access for subscribers).
- Stackable bonuses (templates, coaching calls).
- Partner co-promos (bundle with complementary brands).
Building a multi-channel Black Friday content calendar
Layer announcements across email, SMS, paid ads, affiliates, and live events. AI calendars can schedule every touch, ensuring no list gets spammed. Automate reminders via the Email Writer so creative teams deliver assets before deadlines.
Post-campaign analysis with AI
Once the rush ends, feed sales and engagement data into AI. Ask which segments generated the most revenue, which emails had the highest click-through, and which ads delivered the best MER. Use these insights to refine your evergreen funnels and to improve next year’s playbook.
Frequently Asked Questions
When should we start planning?
At least 8 weeks ahead. Offer strategy locked by October, creative by early November.
Should we run ads after Black Friday?
Yes. Retarget non-buyers with Cyber Monday or post-holiday offers tailored to their behavior.